Traditionally free-range - best for the pigs, the famer and the environment
Robert Mercer is a fourth generation pig farmer. He has had a wealth of knowledge passed down to him by his father, grandfather and great grandfather. Their pigs were award winning. And they used a variety of methods over the years for rearing pigs.
After studying agriculture at university, Robert decided that he wanted to go back to the traditional free-range method. He believes it's the best for the pigs, the farmer and the environment. And it results in a delicious tasting meat which is a far cry from the bland meat we have been used to of late in mass produced pork.
Right image: from top to bottom - Percy Mercer (Rob's Great Grandfather), Alec Mercer (Rob's Grandfather), Roger Mercer (Rob's Father) and Rob Mercer
Article taken from The Evening Mail January 26th - 1977
If pigs could fly... to Italy
Farmer Alec Mercer admits to being "pig-headed" about Britain's export drive...
...His prize winning pigs are big business and they have been sold Australia, Africa and Russia and other Iron Curtain countries.
Now 50 year old Mr. Mercer who has a farm at Wynchor Bridges near Lichfield has broken into the Italian market and sold 17 of his famous Harlaston large white pigs. Two six month old boars brought £600 each.
Mr. Mercer who built up his father's herd from 300 to 3,000 animals said: "I do not think there is a major trophy I have not taken. The pig is a very big export earner and there is no doubt that this country leads the world in pig production."
His Harlaston Whites are wanted by breeders throughout the world because it's the oldest established herd in Britain.
The Italian connection has also meant export earnings for the Friends of Shugborough Park Farm, near Rugeley.
They have sold two red hued pigs, a boar and sow to a breeder in the Reggio Emilia region of Italy.